When I joined the Zeta Psi Educational Foundation as Social Media Manager, the organization’s Instagram presence had inconsistent posting, limited original visuals, and low engagement among young alumni and undergraduate members.
I rebuilt the account’s content approach with a stronger visual identity, more consistent posting, and original graphics tailored to the 18–24 demographic. Within my first six months, the account saw a 575% increase in accounts reached, a 563% increase in accounts engaged, and 79.4% follower growth.
Some strategies I used to engage the younger audience was "Zete Animation Monday" where I would create animations for recruitment and or brand awareness and post them to the account every Monday. Many animations I made were direct requests from Brothers. Below are a few examples.
Here are some other examples of animations I made to further engage the Fraternity's members.
Below are a few examples of some carousels I created. The top one was to promote the organization's private LinkedIn group and the value of networking. The bottom one is a guide to have the best social media account's on your campus.
I also created, verified, and populated our Giphy account so chapters could have more promotional materials to use on Instagram stories.
Below are some examples of gifs that I have created for said chapters. As of 8-12-22 the 125 gif uploads I have made have accumulated over 7 million views since first posting them on 12-10-21. Here's a link to check the account out!
Below is a link to the Instagram page if you would like to see it for yourself!
Do note, I stopped managing the page in March of 2023.