Squad 47 was contracted to create an animation for Verizon's DOOH "Red Hot Deal Days" campaign. This campaign was live in numerous places such as LA, Penn Station, and Bryant Park, NYC.
Boards were provided from Oglivy, and we were entrusted to bring the motion to life. To align with Verizon's brand, we used quick and punchy animations to emphasize the value of the deals. Considering there was no music or voice over with the videos, we had to ensure that the kinetic type and shape animations were prominent and notable.
Shorter and simpler animations were created for different types of displays.
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